If only this wasn’t a rebranding experiment because I think paint cans could use a design overhaul. Considering how big the DIY and home decorating market has become, a distinctive design like this could help corner a portion of the market.
My favorite points:
- The cans are have a matte or gloss finish depending upon the paint inside.
- Using different crops of the logo, each paint or sub brand has it’s own individual look but are all quite clearly part of a bigger brand family.
- Cubes reduce storage space and transport, and as a result reduce the environmental impact. Combining a paint return/disposal program with the ability to recycle the plastic cans as well would make this even more environmentally friendly.
Packaging for Dulux brand of paints by Founded.
(via Lovely Package)